Casual Fishing
This project was meant to be based around fishing and creating merchandise for people who enjoy to fish. I noticed while doing research for fish related merchandise, that it's very heavily geared towards older men, and I thought that was a bit unfair. As a young adult woman who enjoys fishing casually, there wasn't a market for people like me. And thus, I created illustrations for people who enjoy a more casual, relaxed and cute fishing experience.
Starting off with a few concept sketches. Each one was designed specifically for a type of merchandise: comforter, apron, travel mug, backpack and clock.
All of these are available for purchase on my Redbubble
